The Franco Albini Academy is an institution that is dedicated to training. The academy believes that every human being can go through a transformation by applying the five principles in any phase of their lives. The brief was to strategize and provide a fresh outlook for the face of the academy by enhancing the brand and increasing brand awareness. With this, the ideation concept of “Follow your Path” was formed. "Follow your Path" reflects the process of the principles and how they can be applied to every human being even though their paths are different. The aim was to have the academy be the bridge that provides tools and landmarks to help a person reach their own destination. The concept followed through with a slogan of “Learn, Build and Create".